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Products and activities,

Urban creativity in the spotlight!

Over half of the world’s population lives in urban areas. By the year 2050, this percentage is expected to climb to 70%, while in North America alone, it will reach 90%! City-dwellers are already exposed to a dizzying array of options when it comes to recreational activ[...]
Accommodation,

Albergo diffuso: An alternative form of hospitality

Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary. Concept An albergo diffuso is a type[...]
Sustainable tourism,

A portrait of Québec’s tourism sector in 2009 in its path towards sustainable development

The need to develop tourism based on sustainability principles is a part of a general tourism policy[...]
etourism and technology, Management, Marketing ,

Interhome: a good example of best practices

At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when [...]
Accommodation,

Getting Out of the Hotel Business and into the Business of Hotels

Our expert, M. Michael Nowlis from Tourism Control Intelligence, traces three related trends that have revolutionized the global hotel industry over the last 25 years.[...]
Customer segments,

Loyal customers spend less than new customers

Spanish researchers have analyzed the expenditures of travellers in relation to how many times they have visited a destination. According to their findings, returning travellers spend less than first‑time visitors, primarily because of their increased knowledge of the d[...]
Accommodation,

Luxury hotels now include… camping?

More and more travellers are turning to nature tourism, e.g. trips to unique sites, package tours and outdoor activities. However, these same consumers also want to enjoy comfort, safety and relaxation. Although these needs may seem incompatible, some hotels have succes[...]
Marketing , Transportation,

Adopting a leisure-orientated marketing mix: some challenges and opportunities for airports

This article aims to discuss some of the challenges and opportunities that are faced by airports whe[...]
Transportation,

Airports in the marketing era (Conference summary)

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by lin[...]
Accommodation,

Commentary from Michael Nowlis on the hotel classification

Michael Nowlis is Managing Director of Tourism Control Intelligence. He has rated hospitality establishments for various guides and trained AAA inspectors. Why make th[...]
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