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Enhancing Destinations through Repurposed Locations
Repurposed mines, factories and other abandoned buildings are helping to boost the appeal and promote the development of regions that are off the beaten tourist track.
A New Marketing Tactic: Focus on Authenticity
All too often, there is a significant gap between the image we want to project and the actual one. To ensure that the promise lives up to the reality, destinations have begun relying on the locals to communicate the true nature of the place they call home.
A 21st-century Toolkit: Fourteen Ways to Boost Your Online Presence
There are a variety of (mostly) free online tools companies can use for Search Engine Optimization (SEO), content creation, social media and online reputation manageme[...]
The New Generation of Lifestyle Hotels
Hotels are reinventing the accommodation experience by revamping their space and adding services that transform hotels from places to stay into places to live.
Girlfriend getaways
Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.
How to create a personalized guest experience
For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.
Successful events now rely on getting the participants involved
Social media, technology and more involved participants all foster greater delegate engagement.
Top 20 tourist destinations and source markets
While France, the United States and Spain still lead the rankings in terms of international tourist arrivals, new destinations are close behind. Following explosive growth in its travel industry, China now accounts for more international travellers than any other countr[...]
