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Use instant messaging to provide top-notch customer experience
Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]
Online Behaviour of Airbnb Travellers
The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.
Who are these travellers booking on Airbnb?
Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.
Instagram: A mobile partner for the tourism industry
With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.
SOS! My business is having a social media crisis!
Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]
Evaluating the Quality of Digital Hospitality
Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]
Search, User Generated Content and Online Booking
There are 2,3 billions internet users in the world with significant penetration ratios in countries all over the world(5). Recently, User-Generated Content (UGC) has been considered as one of the most important sources of information influencing tourists’ choices. Despi[...]
Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way[...]
