Chantal Neault
Armed with my B.A. in Tourism Management and Development, I have been working my way through the tourism industry for over 20 years as a planner, coordinator and researcher. I have been with the amazing Tourism Intelligence Network team since the Network’s launch in April 2004.
The Network is an excellent place to be for curious explorers such as myself. I am particularly interested in major industry trends and issues, the various tourism clienteles and how to reach them, human resources and management. I enjoy gathering, analyzing and assembling information to make it easy to understand. My motto: “Whatever is well conceived is clearly said/ And the words to say it flow with ease.” – Nicolas Boileau-Despreaux
9 Analysis
Girlfriend getaways
Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.
Successful events now rely on getting the participants involved
Social media, technology and more involved participants all foster greater delegate engagement.
Marketing and the Human Factor
Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.
CRM in cultural institutions
Customer relationship management (CRM) uses various tools and techniques to identify, attract and build loyalty among the best customers.
Generation Y, the new face of business travel
When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.
The growing solo travel market
Solo travellers come in all different types and the Quebec tourism industry must adapt to attract this booming clientele. Although solo tourists obviously travel alone, they often travel in groups, as contradictory as this may seem. In fact, many travel specialists (tou[...]