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The rising popularity of snowshoeing

Snowshoeing has been on the upswing of late, with the majority of snowshoers having taken up the sport in the last five years. Among young adult participants (aged 18 to 24), many have only a year or two of experience and seem to enjoy the activity as an ideal opportuni[...]

Global ranking of destinations and source markets

The flow of tourists to various destinations around the world has changed drastically in recent years and data compiled over the past decade corroborates certain trends. New outbound markets occupy the top spots and the ranking of destinations has been turned upside dow[...]

Enough of Gen-X, Y and the Boomers; here comes the senior market

Consumer society has not always been responsive to the needs of travellers aged 60 and up. And yet, this customer segment is flourishing as the world’s ageing populati[...]

Dollar (dis)parity is only part of the problem

Now the Canadian dollar has reached parity with its US counterpart, many questions are being raised. Without doubt, Canada’s performance in the American tourist market has been disappointing in recent years and the inexorable rise of the Canadian dollar in 2007 has only[...]

Antarctica 2006-2007: Another record-breaking season ahead

A Tourism Intelligence Network expert specialized in polar tourism, Alain A. Grenier sketches an overview of the Antarctica tourism industry. A PhD in Sociology and fo[...]

Number of tourists or tourism revenues?

Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying[...]

American tourists: Where have they gone?

In 2004, Americans once again began travelling to foreign destinations in large numbers, but they seem to have ignored Canada. The number of U.S. international tourists ?all destinations combined ? reached a record high of 61.8 million that year, surpassing the previous[...]

Statistics are not always what they seem

Everyone – those in the industry, government bodies, academics, journalists and more – uses statistics from the World Tourism Organization and Statistics Canada, thereby contributing to the dissemination of this data. However, a closer look at these statisti[...]

Travel intentions vs. actual travel

The increased number of polls used to determine travel intentions has contributed to the tools used by industry decision-makers. Unfortunately, the existence of more surveys has not necessarily translated into a more accurate portrait of the future. In fact, a look back[...]