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Geographic markets,

Overview of Canadian Outbound Travel

Canadians made 32.3 million overnight trips outside the country in 2015, of which 82% were for leisure. This is more than two times as many international leisure trips per capita than in the United States!
Accommodation, etourism and technology,

Online Behaviour of Airbnb Travellers

The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.
Accommodation, etourism and technology,

Who are these travellers booking on Airbnb?

Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.
Products and activities,

The rising popularity of snowshoeing

Snowshoeing has been on the upswing of late, with the majority of snowshoers having taken up the sport in the last five years. Among young adult participants (aged 18 to 24), many have only a year or two of experience and seem to enjoy the activity as an ideal opportuni[...]
Distribution networks, Sustainable tourism,

Canadian Travel Agents and Carbon Offsets

In 2006, 26,400 metric tonnes of carbon dioxide were emitted into the atmosphere, of which tourism contributed 5% (UNWTO, 2008). Of that 5%, air travel was responsible for 40% and land travel for 36%. The relationship between climate change and tourism is interwoven and[...]
Sustainable tourism,

Younger, Less Affluent Travellers Willing to Pay More for Sustainable Tourism

Although there has been a continuous increase in global tourism despite the economic recession (902 [...]
Accommodation, Sustainable tourism,

Tendency of adherence to green labels in hotels across Canada

Improvements of environmental performance by the accommodation sector are not measured systematically and this makes it hard to estimate the extent of real change. In [...]
Accommodation, Management,

Building a customer database

To begin with, customers are the very heart of your organization; they keep your company alive. Without your customers, you would not be in business. LL Bean, an outdoor equipment and apparel company in the United States, displays this saying on its office walls: “A cus[...]
Geographic markets,

Dollar (dis)parity is only part of the problem

Now the Canadian dollar has reached parity with its US counterpart, many questions are being raised. Without doubt, Canada’s performance in the American tourist market has been disappointing in recent years and the inexorable rise of the Canadian dollar in 2007 has only[...]
Management,

Is your destination in decline?

« Tell me who visits your destination, and I’ll tell you whether it’s in decline! » This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by lar[...]
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