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Innovative promotions from the events industry

Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.

Community Based Tourism Gives Sustainability a Local Flair

Recent growth and popularity has made sustainable tourism better known and has lead to the introduction of many addition alternative forms of tourism that focus on the[...]

Web marketing for SMEs

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merri[...]

Marketing 101 for small inns and hotels

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility.[...]

Meeting DMO challenges

Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened c[...]

What can we expect from the tourism bubble in the next few years?

What are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they [...]