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Trends in Food Trucks: The use of local food
The constant shifts in the food industry can be attributed to the diversity of consumer tastes and consumer awareness of global procurement issues. This increased concern for sustainability, food security, food safety and nutrition, has led consumers to start dictating [...]
Generation Y, the new face of business travel
When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.
Retargeting: A growing trend in advertising
Named a top online marketing trend for 2014 by Forbes magazine, ad retargeting enables a business to target its online communications to previous visitors to its Website.
Ancillary revenues in the hotel industry
Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold by hotels, though less often. As long as hotels have the tools to pro[...]
Retro travel products for nostalgics and hipsters
Nostalgia, like fear or humour, can definitely influence consumer behaviour. The auto, fashion and entertainment industries all make use of it, in one way or another. Movies that have captivated generations are being remade with modern technology, while many products ar[...]
The Power of Photography in the Digital Age
With digital cameras, online sharing, and tools for improving, transforming and distributing images, the photograph remains an indispensable means for capturing intangible memories like travel experiences. It can also be the deciding factor in arousing interest in a des[...]
Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way[...]
The status of carbon offsetting programs in North America
Carbon offsetting is a controversial practice to reduce one’s carbon footprint; however, this practice has spread worldwide in the last decade. Offsetting attempts to [...]
