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Instagram: from Promotion to Monetization
Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.
Creating an Effective Social Media Strategy
The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]
Let intelligence help you look into the future
Companies that are on the look-out for relevant information are more likely to be proactive, innovative and able to maintain their leadership position. Through ongoing, effective monitoring, they can detect early warning signs and dream up the ideas that are the buildin[...]
Innovative promotions from the events industry
Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.
Co-creation in the participatory era
What do Airbnb, TripAdvisor and hashtags have in common? They are all symbols of a new collaborative, participatory, interactive economic paradigm that is redefining the value of a tourist experience.
Generation Y, the new face of business travel
When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.
Enhance your product with dynamic nature interpretation activities
Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]
Adventure tourism goes sustainable
To counter the vulnerability of outdoor travel products, adventure businesses are embracing sustainability in the hopes of preserving their key resources and meeting the needs of their clientele.
