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Customer segments,

Girlfriend getaways

Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.
Geographic markets,

Top 20 tourist destinations and source markets

While France, the United States and Spain still lead the rankings in terms of international tourist arrivals, new destinations are close behind. Following explosive growth in its travel industry, China now accounts for more international travellers than any other countr[...]
Marketing ,

Marketing and the Human Factor

Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.
Marketing ,

Choosing the Most Outstanding Attractions

The 7 Wonders of Oregon, San Francisco’s Six Must-See Places, Utah’s “Mighty 5®” National Parks ... Destinations rely on a small number of attractions to create a strong brand image and visual identity.
Accommodation, etourism and technology, Marketing ,

The Troubling Trend of Increasing ‘Web Marketing Ineptitude’ in Hospitality… by Max Starkov

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about on[...]
Sustainable tourism,

Understanding the certification jungle

Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among[...]
Management,

Is your destination in decline?

« Tell me who visits your destination, and I’ll tell you whether it’s in decline! » This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by lar[...]
Management,

Meeting DMO challenges

Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened c[...]
Geographic markets, Management,

Number of tourists or tourism revenues?

Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying[...]
Marketing ,

« Seduce » your clients!

Within ten years, more than half of the world's population will be living in cities. Tourism regions can get ready to capitalize on the business potential represented by stressed-out urbanites. Mutually beneficial relationships could develop between city-dwellers i[...]
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